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2024 Brand Partners


From your family’s home to your church home, to the stages you call home, P&G celebrates the sweet sounds of the music that moves you and widens the view of the joy, richness and the beauty of Black life. Go to to see how P&G brands like Mielle, Tide, OLAY Body and Febreze help you shine your light everywhere you move.


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Febreze has partnered with How Sweet the Sound to showcase and uplift emerging talent in the gospel music industry. Through the introduction of the Febreze Shadowship program, Febreze aims to amplify the voices of underrepresented individuals in the entertainment industry, both in front of and behind the camera. This program has been implemented through the development and launch of the NEW Febreze Small Spaces 



At Mielle, we know there's a thrill in discovering that perfect, crown jewel product that conquers hair challenges. Founded by Monique Rodriguez, we are rooted in developing products with ingredients you trust while empowering women with textured hair. Our goal is to continue to spread textured hair love and share the best-kept product secrets – passing this on, From One Queen to Another. Join our movement to uplift and empower, so all can embrace confidence in every curl!



Olay Body sponsors How Sweet The Sound's Dance Category, spotlighting the inner glow that comes from both hydrated skin and expressive movement. Backed by 70 years of skin care science, Olay's body washes and body lotions are packed with skin care ingredients, elevating body care routines. Olay Body ensures that in life's big moments, it's your radiant glow, not nerves, that truly shines.



 From your family’s home to your church home, to the stages you call home, Tide ensures your attire mirrors the purity of these cherished spaces. For over 75 years, we have been committed to changing the way laundry is done while always delivering the hardest working laundry detergents. From inventing the first heavy duty laundry detergent to continuously striving to find more sustainable options – Tide will never stop innovating and evolving with consumers at the heart of everything they do.



Welcome To Glory Foods, America’s No. 1 brand of Seasoned Southern Style vegetables.


We believe that food is more than fuel for our bodies. It’s also a way that we connect with friends & family. It is a representation of our history and culture. Great food is fuel for our souls. Visit us at to discover all of the seasoned southern sides of Glory and our Real Southern Style roots. 


Feed Your Soul…Glory!

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The "Love, Your Mind" campaign, from the Huntsman Mental Health Institute and the Ad Council, offers inspiration, community, and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. Caring for your mind only makes you stronger and allows you to be your best self.


Find resources to support yourself or someone you love at


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