How Sweet The Sound is a national gospel music competition tour which celebrates the history and sound of gospel music and dance throughout the communities of America.

How Sweet The Sound was originally established in 2007 and sponsored by Verizon. During its initial six-year run, the competition awarded hundreds of thousands of dollars to promising artists, making it a critical destination and a springboard for successful careers. Now under the new ownership of Gentle Giant Music Ministries, How Sweet The Sound will continue to welcome a diverse array of up-and-coming gospel performers competing for cash prizes and recognition.