How Sweet The Sound (HSTS) is America’s premier gospel music competition tour celebrating the power and heritage of gospel music across communities; since its launch in 2007 (originally sponsored by Verizon) it has provided a national platform for choirs, soloists, praise teams, spoken-word artists and dance ensembles while awarding significant cash prizes, and has expanded beyond the United States with a European series and a partnership with London’s Royal Albert Hall; rooted in authentic community engagement, HSTS has partnered on initiatives that use music as a catalyst for connection, conversation and emotional well-being, while extending its reach through both syndicated television and national streaming, allowing audiences to engage across broadcast, digital and connected-TV platforms; the competition brings together the nation’s top church choirs, soloists and spoken-word artists while placing a strong and intentional spotlight on Historically Black Colleges and Universities through dedicated HBCU participation and competition categories that elevate the depth of talent cultivated on those campuses; supported by long-standing brand relationships committed to culture and community, and guided by a mission to uplift emerging artists while expanding globally, How Sweet The Sound stands as a trusted, culturally resonant platform where music, faith, excellence and community impact intersect.