How Sweet the Sound is partnering with the Ad Council on their Sound It Out campaign to help parents use the power of music to connect with their kids about emotional wellbeing.
Howie and The Howl Music Video (featuring KAMAUU)
We partnered middle-school aged kids and their caregivers with mental health experts and musical artists like KAMAUU, to create an album of exclusive songs, inspired by the hidden emotions revealed in their conversations. The artists transformed these conversations to help kids express themselves – crafting a song for the feelings of that child. When your kid can't find the language, help them find the lyrics.
Music can help bridge the gap between you and your kid, making for earnest and constructive conversations about emotional wellbeing. Learn more about how you can approach conversations surrounding topics like anger, loss, racism and more with your children.
BREAK THE ICE. MAKE CONVERSATIONS ABOUT EMOTIONAL WELLNESS EASIER.
Start with these simple guides on how to begin having conversations with your kid about their emotional wellbeing.
This album is a tool to help you and your kid discover how to use music to explore difficult emotions and experiences. Listen to each track and see how the artists explored their feelings through the lyrics.
ABOUT - "Sound It Out"
Sound It Out is a national campaign that uses the power and soul of music to help parents and caregivers better support their middle schooler’s emotional wellness. Created by the Ad Council, in partnership with Pivotal Ventures and a coalition of organizations, the campaign delivers exclusive new music and interviews from some of today’s brightest stars and offers a comprehensive guide to helping kids open up about an array of emotions and situations as well as tools that help make this important process light and interesting.